Nimlok Display Talk
B-to-B Tradeshow Revenue Beats Out Print
May 10, 2007 —
BtoBOnline.com has a great article summarizing a report from American Business Media. The reports reveals that for the first time ever tradeshow revenue surpassed print revenue in the B-to-B media space -- accounting for $11.3 billion compared to print’s $10.9 billion. Here’s the breakdown of total b-to-b media revenue:
- Tradeshows -- 36% ($11.3 billion)
- Print -- 35% ($10.9 billion)
- E-Media -- 14% ($4.3 billion)
- Other (lists, reprints and other data tactics) -- 15%
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