Nimlok Display Talk

Beat the Post-Show Collapse

June 26, 2007 —

USA Today Columnist Rhonda Abrams reminds us that lead follow-up may be the most important factor in tradeshow success. Her article, "Strategies: After the trade show, don't forget the leads," is an eight step, post-show plan that offers a fresh way to tackle this age-old problem of post-show lead neglect.

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