Nimlok Display Talk

What Attendees Want

June 1, 2007 — 

Impact Unlimited, a provider of brand communications for events, meetings and exhibits, presented results from several online focus group studies that revealed attendees’ experiences with tradeshow exhibits and healthcare events.

“Although this survey comprised physicians specifically, we found these trends are applicable across most industries,” said Ken Payne, President of Impact Unlimited.

The study identified the five major trends:

1. The commercial exhibit hall can be an overwhelming, inefficient learning experience for attendees.
2. Attendees want to be in control of their booth experience, even while you control the environment.
3. Attendees of medical conferences want more pipeline and “off-label” information.
4. Sales people are seen as too aggressive.
5. Readily available product and research information online is disrupting some of the original rationale of attending conventions. Thinking about technology trends when designing your next convention experience is essential.

Read the full study.