Nimlok Display Talk
New Tradeshow Effectiveness Study
July 17, 2007 —
Exhibitor Online has published the results of a BMA tradeshow effectiveness study conducted in partnership with Catalyst Exhibits. The jist? Tradeshow exhibitors go to shows under-prepared, are unsure of the bottom-line benefits, and keep going anyway.
The article states: "Tradeshows represent the largest part (23.6%) of the overall marketing communications budget. However, almost 60 percent of the companies surveyed admitted to spending less than 20 percent of their time developing and implementing tradeshow strategy."
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