Nimlok Display Talk
In-Person Meetings Still Motivate Buyers
November 6, 2007 —
According to a new Forrester Research Study, many B2B decision makers rely on face-to-face interaction to “inform or validate business purchase decisions.”
- 45% of those surveyed said they rely on Industry Specific Tradeshows
- 44% said they used Industry Specific Conferences
The report, entitled ‘The Digital Transformation’ is free in view-only format on the The American Business Media website.
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