Nimlok Display Talk
Event Budgets Going Up Up Up in 2008
January 22, 2008 —
Along with other marketing budget increases, many marketers report planned budget increases for their event marketing objectives for 2008. This data may be found in a December 10 article from B to B Magazine, which claims that 49.5% of event marketers will boost budgets this year, as compared to 2007’s 44.1%.
Other sectors that purport budget boosts include online marketers (79.1%) and direct marketers (49%). These increases are expected to initiate new advertising campaigns and hiring. For more information, read the entire article.
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