Nimlok Display Talk

Annual Salary Survey

February 19, 2008 — 

According to research by Red Bank and EXPO Magazine, the average exhibit salesperson

            -earns $55,000                                                   -has no sales quota

            -sells space for shows earning $1 million              -is the show manager for their event

            -does not receive commission

 

Data provided by this survey reveals information regarding not only salary, but also sales quotas, positions, and bonuses.

Sales Quotas

43.7% of sales members do not face quotas

35.6% have quotas based on booth sales in a certain time frame

32.6% have quotas based on revenue sold          

13.4% have quotas based on calls made in a certain time frame

Positions held by exhibit sales personnel

            51.2% are show managers for their events

            32.6% are dedicated exhibit sales representatives

            18.8% are advertising / booth sales / sponsorship representatives

            Show managers are a more prominent sales force in smaller shows

            Exhibit sales staffs are a more prominent sales force in larger shows

Bonuses

            53% of exhibit sales staff earn a base salary only

            38% of exhibit sales staff earn a base salary and commission

            7% earn commission only

            $2,000 median bonus; highest over $6,000 (16.5%); lowest under $500 (7.7%)

 

Read the article, “Marketwatch: Sales Compensation,” by Heather Kirkwood.