Nimlok Display Talk
One Message, Three Generations
February 5, 2008 —
With three distinct age groups now attending trade shows, exhibitors and event planners must command their new audience’s attention using tactics specific to each generation. Show attendees recently expanded to include the Baby Boomer generation and Generations X and Y, a demographic not likely to change anytime soon. In her article, “Beyond Boomers,” Patricia D. Sherman explores how to effectively communicate your marketing message to the three generations now in business, and provides an in-depth profile of each group.
Read the entire article, Beyond Boomers.
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