Nimlok Display Talk

ROI Measurement for Trade Shows

February 26, 2008 — 

Exhibition ROI, a figure that has been difficult to precisely pin-point in the past, may now be measured by a more accurate means thanks to the combined efforts of several industry associations.  The Professional Convention Management Association, Center for Exhibition Industry Research, International Association of Exhibitions and Events, and Exhibit Surveys recently unveiled the first-ever Web-based ROI toolkit. 

The kit is designed to provide exhibitors the information they need to accurately plan, budget, and prepare for exhibits.  Additionally, exhibitors may gauge overall performance of each show and their respective industry growth patterns over the course of several years.

Read the complete article, Web-Based ROI Toolkit Unveiled