Nimlok Display Talk
Experimental Marketing on the Rise
April 24, 2008 —
The forecast for marketing exploration in 2008 indicates that many marketing professionals will seek new and creative ways to appeal to their target audiences. This is not a wow-inducing revelation, given that most professionals in any industry are not satisfied with the status quo, but a recent study shows that 75% of marketers in the US, UK, Europe, China, and Australia will put more money towards experimental marketing this year.
Of the 75% planning budget increases,
50% will increase by 5-10%
12% will increase by 11-25%
10% will increase by 25%
Review the entire survey completed by Jack Morton Worldwide, or read the complete article.
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