Nimlok Display Talk
Attention All Trade Show Participants
May 27, 2008 —
Expo Web Editor Danica Tormohlen provides an interesting view into the relationships between show organizers and exhibitors, and how their lines of communication may weaken. When the line of communication is broken, and skewed perceptions hinder strong relationships, what happens to the trade show experience for organizers, exhibitors, and even attendees? Citing an anecdote that details the potential frustration that may result, Tormohlen offers an Exhibit Sales Wake-Up Call to all trade show participants.
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