Nimlok Display Talk

Brands Boost Bottom Line through B-to-B

May 22, 2008 —

It’s long been suspected, but a new study shows that business-to-business shows boost the bottom line. Conducted by Exhibit Surveys Inc. and Gallup & Robinson, several issues occupied the study’s focus:

Brand connection: is it driven by show involvement?
If so, who and how many feel a connection?
How do shows bridge participants and brands? How may it be used to benefit companies?
Are there levels of brand connection quality? How might that information be used to benefit companies further?

What did the study conductors discover?

Purchase intent and emotional connectivity is created and / or improved through talking to prospects.
Attendees who view exhibits experience an improved brand perception.
Even if emotional connectivity is limited between brands and attendees, an awareness of presence can have a good impact on brand perception.

Read more of the study, centralized around eleven global brands.

Nimlok Display Talk

Brands Boost Bottom Line through B-to-B

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