Nimlok Display Talk
Family Ties
July 8, 2008 —
How does one go about boosting trade show attendance and preventing mid-show departures? One company had the idea to include attendee family members into the fray, turning an otherwise strictly-business event into a family vacation destination. The results provided Honeywell Process Solutions with a growth rate exceeding 40% in just four years. A show of this type certainly breaks the mold of your typical event, and it proves that the philosophy of building relationships between exhibitor and attendee may be extended to the family with tremendous results.
Focus on the Family, by Sarah Boehle, may be found in EVENT Magazine’s spring issue.
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