
July 22, 2008 —
In an article for the spring issue of EVENT, Emily McAuliffe discusses the way one company resuscitated a group of decentralized contacts through unique means: to renew, re-kindle, and re-spark brainstorming and innovation, MG Design decided to organize and host an out-and-out trade show for a very select group of attendees; fourteen, to be exact. While trade shows always bring together company and industry members, this particular show boasted a high-saturation rate of communication and creativity thanks to its small stature.
Read the complete article, The 14-Attendee Trade Show.