Nimlok Display Talk

Event Marketing on a Budget

August 11, 2008 —

Economic down-turns have a propensity to infiltrate every industry, affecting every sector; from businesses to consumers, there is no immunity. Many companies invested in event marketing now must focus on reductions; eyeing what may be considered expendable costs to save the bottom line. While marketing has and will always have a place in the annual budget, many CEOs are searching for a means that may offer reduced costs and improved results.

In his article, A Strategic Approach to More Effective Event Marketing, David Rich describes an integrated marketing program designed to do just that: reduce event marketing costs by increasing your campaign’s scope to target an audience before, during, and after an event. To manage this effectively, Rich provides a list of tips, including:

Beware of myths masquerading as logic.

Aim for a 360° customer experience.
Use digital media.

Use contact management tools.

Read the complete article for more details on effective event marketing.

Nimlok Display Talk

Event Marketing on a Budget

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