Nimlok Display Talk

Expanding Event Design

August 5, 2008 —

There are many avenues available when approaching the design of a show, creating the opportunity for a show to carry a new look every year. While evolving style is never a negative attribute of a show’s design, Kara Horner explores the option of crafting a branded design approach for shows. In her article, Horner profiles the American Academy of Dermatology, who opted to lend their brand design to their annual show’s design, in lieu of designing around show location. Ultimately, the organization found a more cohesive branding approach through not only their show floor, but also their Web site and meeting materials.

Read the complete article Best Practices: Event Design Beyond the Show Floor.

DisplayTalk Archives

August 2008
- Expanding Event Design
July 2008
June 2008
May 2008
April 2008
- Trade Show Statisticians Hard at Work
- Experimental Marketing on the Rise
March 2008
- China’s Growth Rate Slows
- New Do’s and Don’t’s for Event Participation in China
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007

Nimlok Display Talk

Expanding Event Design

DisplayTalk Archives

Need a Custom Exhibit Quickly?

FREE Tips & News

Design Ideas CD