Nimlok Display Talk

Trade Show Registration Technology, Advances, and Advice

August 26, 2008 — 

Before the doors even open, trade shows are in full-swing.  Attendees, vendors, show organizers, and sponsors each contribute time, energy, and marketing dollars to ensure each show performs at its maximum potential.  Keeping this pre-show flow running smoothly will only serve to keep the show itself running without incident, avoiding the usual pitfalls that plague a show’s execution.  The registration process is one which has presented many headaches for attendees and organizers alike, but the June issue of EXPO presents a cheat sheet for show organizers to better prepare for what can become a logistical nightmare that steps on the toes of show vendors’ and visitors’ enjoyment. 

Points of interest in the article relate to how advances in registration technology affect trade shows, including attendee satisfaction, marketing efforts, housing, payment processing, audits, and more.  The article also offers expert tips for registration set-up, questions to ask registration services vendors, and data regarding attendee preferences for registration.

Read the complete Cheat Sheet on convention registration services.