Nimlok Articles
Get that Tradeshow Monkey Off Your Back
You want to expand by tapping new markets, so you're considering exhibiting at a trade show abroad. But do thoughts of navigating your company through uncharted territory on foreign soil seem intimidating? How will you get around the language and cultural barriers? Can you really afford the higher costs of global tradeshow marketing? continue reading
Before, During and After Trade Show Marketing
For many industries, trade show marketing is a viable way to communicate with existing customers and to attract new customers. It is not enough just to attend a trade show. You have to develop a plan of attack and execute that plan. This plan should include a budget and timeline for your tradeshow display and other initiatives… continue reading
Custom Modular Displays: The Answer To Cost-Effective Trade Show Exhibiting
Ten years ago, when a company wanted a superior exhibit to match its image and branding, a custom exhibit was the only option. At that time, custom modular exhibits were two-dimensional and unsophisticated; their evolution, however, makes them indistinguishable in appearance from a custom tradeshow display… continue reading
Lightweight Tradeshow Materials Save Money
Shifting attitudes in the tradeshow industry have been changing the way booths are being built. The assumption that you need to make the biggest impression at a tradeshow despite the cost is being supplanted with a thrifty, targeted marketing strategy for tradeshow displays and materials… continue reading
International Exhibiting Made Easy
International exhibits offer new opportunities to revitalize your tradeshow marketing strategy, but pursuing participation in international conventions create an entirely different set of issues. To achieve success on the foreign exhibiting front… continue reading
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