Nimlok Tradepoints:
Checklist for Establishing Goals & Objectives

1. Realize that the key to successful exhibiting is knowing what it is you want to achieve from your show participation.
2. Complement your exhibiting goals with your corporate marketing objectives.
3. Consider what end results you want to achieve.
4. Do you want to:
   • Generate leads
   • Increase sales
   • Launch new products/services
   • Enhance company image
   • Create brand awareness
   • Educate your target audience
   • Conduct market research
   • Recruit dealers/distributors
   • Support the industry
5. Write your goals down.
6. Recognize that there is a greater commitment to written goals, and they are easier to measure.
7. Make them specific.
8. State the quality and quantity of your desired results.
9. Make them measurable.
10. Check that they are attainable.
11. Make certain they are realistic.
12. Have a specific time frame or deadline.
13. Recognize that you can have multiple goals for each show.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com