Nimlok Tradepoints:
Guidelines for Avoiding Exhibiting Taboos
Don't...
- Sit, read, smoke, eat, chew gum or drink in the booth.
- Ignore prospects by forming a cozy cluster and chatting with colleagues.
- Use the booth/cell phone while visitors are around.
- Leave the booth without informing colleagues.
- Be late for booth duty.
- Close off conversation by crossing your arms.
- Use inappropriate/negative body language, e.g., giving someone "the fig."
- Stand with your back to the aisle.
- Ask, "Can I help you?"
- Lean on booth furniture.
- Drink alcohol or eat garlicky or spicy foods during the day.
- Complain.
- Wear new shoes or high heels.
- Talk negatively about the competition.
- Let the booth get untidy.
- Get into over-the-fence conversations with neighboring exhibits.
- Congregate at your booth when you are off duty.
- Be unprofessional.
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.
Website: www.thetradeshowcoach.com