Nimlok Tradepoints:
Guidelines for Avoiding Exhibiting Taboos

Don't...

  1. Sit, read, smoke, eat, chew gum or drink in the booth.
  2. Ignore prospects by forming a cozy cluster and chatting with colleagues.
  3. Use the booth/cell phone while visitors are around.
  4. Leave the booth without informing colleagues.
  5. Be late for booth duty.
  6. Close off conversation by crossing your arms.
  7. Use inappropriate/negative body language, e.g., giving someone "the fig."
  8. Stand with your back to the aisle.
  9. Ask, "Can I help you?"
  10. Lean on booth furniture.
  11. Drink alcohol or eat garlicky or spicy foods during the day.
  12. Complain.
  13. Wear new shoes or high heels.
  14. Talk negatively about the competition.
  15. Let the booth get untidy.
  16. Get into over-the-fence conversations with neighboring exhibits.
  17. Congregate at your booth when you are off duty.
  18. Be unprofessional.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com