Nimlok Tradepoints:
Guidelines for Hiring Professional Presenters

Putting together the perfect exhibit is all about the details. Often companies hire professional presenters specifically for a trade show - perhaps a talented speaker to present a special seminar on the latest products or a comedian to regale the crowds with some cutting-edge humor.

If you're not minding the details, your presenters will fall flat on their faces. They need certain equipment to do their jobs - and it's your job to be sure they have it!

Here is a typical list of audiovisual equipment that speakers often request:

• 35 mm slide projector with remote
• VCR with monitor
• LCD projector
• Screen
• Microphone - There are a number of microphone styles, so ask the performer to indicate the specific style preferred.

When hiring presenters, give them a firm deadline for equipment requests. Equipment ordered on-site can be prohibitively expensive - if it's available at all!

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com