Nimlok Tradepoints:
Keeping Staff Motivated - Part 2

Creating a positive, fun, and reinforcing environment should be management's responsibility. Management can create such an environment by using a variety of rewards to recognize tradeshow accomplishments, such as reaching exhibiting goals, placing new orders, and getting quality qualified leads. Rewards can range from personal thank-you's to gift certificates for local stores or restaurants. The power of recognition and appreciation creates a more positive, productive, and enjoyable environment while working a show. Managers need to know their individual staff members and what motivates them. Studies show that more people are motivated by personal recognition than by money.

Consider creating an MVBSP (Most Valued Booth Staff Person) award. Ask the team members to select a deserving person from among their peers, based on performance. Rewards that are meaningful and awarded daily encourage a little friendly competition, which never hurts.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com