Nimlok Tradepoints:
Thirteen Essential Questions to Avoid Booth Staff Duds

1. How many people are needed to staff the booth?
2. Who are the best people to represent the organization?
3. Has staff training been organized?
4. Has a pre-show meeting been scheduled?
5. Is the booth team familiar with the products or services being displayed?
6. Has a practice demonstration session been organized?
7. Will a technical representative be available to answer questions?
8. Has a dress code been established?
9. Have badges been ordered for all booth personnel?
10. Do booth personnel have sufficient business cards?
11. Has a booth schedule been planned?
12. Who will oversee booth installation and dismantling?
13. Does that person understand the move-out procedure?

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training. Website: www.thetradeshowcoach.com