Nimlok Tradepoints:
Using Your Staff for Hospitality Suites - Part 1

Hospitality suites are used as an extension of your exhibiting activity on the show floor. They provide an opportunity for your company to spend more quality time with key prospects, customers, distributors and the media – away from the prying eyes and ears of competitors. Hospitality suites can create more business and leave a favorable impression with your target audience.

Make sure that you staff the function with employees who are energetic, enthusiastic, have a positive attitude and enjoy socializing. Brief them beforehand about the overall purpose of the function, and let them know what is expected of them. I highly recommend a dress code to avoid clothing that is either too casual (e.g., jeans and t-shirts) or inappropriate (e.g., low cut, revealing, or too tight).

Encourage employees to practice a confident handshake and a brief self-introduction that includes their name and what they do at the company. In addition, suggest that employees have a series of “small talk” subjects in case the conversation runs dry.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com