Nimlok Tradepoints:
Guidelines for Choosing an Exhibit

Display Options:

1. Decide whether you want a portable system or custom-built displays.
2. Know and understand the different portable systems available on the market:
   • Table tops
   • Pop-up systems
   • Graphic panel displays
   • Panel systems
   • Modular systems
3. Find out if your supplier is able to build to your color specifications.
4. Showcase your products/services in a more sensational manner by using custom-built displays.

Basic Guidelines:

1. Identify your exhibiting goals. These directly impact your display and space requirements.
2. Understand what percentage of your budget has been allocated to purchasing a new display.
3. Be aware of how much space has been reserved, or how much space you intend to use for subsequent shows.
4. Recognize what image your company wants to portray on the show floor:
   • Quality
   • High-tech
   • Established
   • Contemporary
   • Sporty
   • Traditional
   • Trendy
   • Dynamic

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com