Nimlok Tradepoints:
Guidelines for Space Selection

1. Ask show management about the typical traffic flow pattern.
2. Familiarize yourself with the floor plan and different space possibilities
   1. Aisle/in-line/linear
      Characteristics:
      • One side faces the aisle and three sides connect to other booths.
      • Normally 10' deep and 10'- 60' long.
   2. Cross-aisle
      Characteristics:
      • Two aisle spaces opposite one another.
      • Normally 10' deep and 30'- 60' long.
   3. Peninsula
      Characteristics:
      • Surrounded by aisle space on three sides and connected on one side to other booths.
      • Suggested minimum depth is 20'.
   4. Island
      Characteristics:
      • Surrounded on all four sides by aisles.
      • Required minimum size is 20' x 20' (400 sq. ft.)
3. Locate and consider how close you want to be to the following:
   • Entrances
   • Exits
   • Registration area
   • Restrooms
   • Food service areas
   • Escalators/elevators
   • Corner locations
   • Windows
   • Press office
   • Seminar sites
   • Power, water & air sources
   • Competitors
4. Avoid the following areas:
   • Obstructing columns
   • Low ceilings
   • Dark/poorly lit areas
   • Ceiling water pipes
   • Dead-end aisles
   • Loading docks & freight doors
   • Late set-up areas
   • "Black spots" on the floor plan

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com