Nimlok Tradepoints:
4 Negotiating Tips to Get You What You Want

Master the art of negotiating and you master the ability to get almost everything you want. Negotiating is considered the number one business skill, and one we all perform daily. The following four simple tips point you in the right direction to negotiate the best deals for your exhibiting program:

1. Set Goals: Approach negotiations with a target price in mind.
2. Know Your Vendors: Doing some background research on your vendors will not only allow you to assess their strengths, but it will also it will help you pinpoint their weaknesses.
3. Know What You Want: Come to negotiations with a clear understanding of what you want to buy and stick to your spec list, no matter what!
4. The Power of Money: Is your vendor willing to come down on price if you pay cash - now? This tactic is particularly effective if vendors are in a poor cash flow position.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com