Nimlok Tradepoints:
Plan a Competitive Intelligence Campaign - Part 2

Over the next few bi-monthly Nimlok Tips, I'll share 38 questions to help you compile a constructive competitive intelligence program:

General questions:

1. Who are our competitors - direct and indirect (i.e., current market participants, potential market entrants and providers of substitute products/services)?
2. Which of our competitors pose a threat to us?
3. What are the important differences between our competitors?
4. Where are they located, and is their location on the show floor a competitive advantage?
5. How long have they been in business, and what is their reputation/image in the marketplace?
6. What is their market share?
7. What is their corporate and business philosophy, and how is it implemented?
8. What important acquisitions have competitors made in the past year, and how has this given them a competitive advantage?

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com