Nimlok Tradepoints:
Plan a Competitive Intelligence Campaign - Part 3

The goal of asking the following product/service-based questions is to establish how you can differentiate your offerings. The more you know about your competitive products/services, the better off you'll be. The tradeshow floor is an excellent place to gather this type of information.

Product/Service-based questions:

1. What is the range or scope of their products/services?
2. What are their product/service features/specifications?
3. What are their most recent product/service introductions?
4. How do competitors deliver orders on schedule?
5. What changes are taking place in competitors' make/buy strategies?
6. What new materials are being used in the industry? Do they provide a cost advantage?
7. How have competitors incorporated cost savings?
8. Who are our competitors' suppliers?
9. How easy are their products to install or maintain?

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com