Nimlok Tradepoints:
Which Show is Right for You?

Few marketing forums offer the unique opportunity inherent in every tradeshow — the chance to see what your peers/competitors are bringing to market, the chance to connect with possible vendors, distributors, and other allies, and most important, the chance to engage in direct face-to-face marketing with your target audience.

However, to capitalize on these benefits, it is imperative that you exhibit at the right shows. How do you know which shows are the right ones for you?

Research. Look closely at the shows that you're considering. Look beyond the surface. Does the show have a specific focus? Some shows are "known" for a specialty within an industry. Is this your specialty? Would your products and services be of interest to attendees who come to the show seeking that specialty? Profitable opportunities may exist in marketplaces positioned alongside your own, as long as they attract large numbers of attendees from your target audience.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com