Nimlok Tradepoints - Productivity

Three Ways to Be More Productive

Just as important as the things you need at a show are the things you DON'T want to have. Here are the top three things you need to leave behind so that you can increase productivity... continue reading

Refresh Unproductive Tradeshow Routines

Your tradeshow routine regularly needs a once over to purge unproductive routines, tighten slipshod demonstrations, and attend to all the other nuts and bolts that make for smooth sailing. Here are the top three things you can do to clean up your convention display routine… continue reading

Follow Up Begins Before the Show

Research tells us that over 80% of leads gathered at tradeshows are never followed up. Why does this happen?... continue reading

Following the Show

Immediate follow-up on your show leads will give you a real advantage over your competition. Try the following seven ways to help turn your leads into sales in the shortest time possible... continue reading

Internal Show Evaluation Survey

After the show, it’s a good policy to thank and recognize your team for participating and helping to make the show a success. They’ve worked hard and deserve some recognition for their efforts. You also want to solicit their feedback on the value of your convention display, participation, and process… continue reading

Have a Solid Follow-Up Plan

The best time to plan for follow-up is before the show. Most companies do not have an effective follow-up plan for their tradeshow leads… continue reading

Recognize & Record Good Ideas

Tradeshows, by nature, stimulate flashes of brilliance and inspiration, but with all the hubbub, there's no time to sit down for quiet contemplation to focus on random great ideas to integrate into your next convention display marketing campaign… continue reading

Measure Bottom-Line Results

Bottom-line results are the most difficult to measure and to track at a trade show, primarily because you don’t usually close the sale on the convention display floor… continue reading

Rank Prospects for Effective Follow-Up

The trade show is over. Now one question remains. How do you manage all the leads your convention display staff has generated?... continue reading

4 Ways to Make Negotiating Easy

Know Your Vendors: Doing some background research on your vendors will allow you to know exactly how hungry they are for your business… continue reading

After the Show PR

One of the ways to stay in touch with customers and prospects after the show is through the media. Send out post-show press releases reporting trends... continue reading

Cost-Cutting Tips for Transportation

Consolidate all your boxes into one large box or shrink-wrap them all on one pallet instead of shipping several small boxes. Budget-saving advice for your next convention display transport... continue reading

Gathering Competitive Information

To hold or increase market share, appreciate your need to continually identify your competitive advantage. Gain competitive information on and off the convention display floor… continue reading

Check Your Final Invoices

Paying your bills is literally "where the rubber hits the road." You find out very quickly whether you've managed to stay within your budget; though if you incurred rush charges or needed additional services on the show floor, you've probably blown it!... continue reading

Getting Top Management Support

The best way to gain upper management support, understanding, and appreciation for your exhibit marketing program is to fully understand their corporate goals and objectives... continue reading

Analyze Your Weakest Links

After your next show, take time to examine your exhibiting program in more detail. Check that your actions are not done from habit, but rather are productive and profitable for your convention display… continue reading

Send Requested Information Immediately

To process show requests speedily, that is, within 24 hours, you need a system in place before heading off for the show. At the end of each show day, either email or fax your leads to your inquiry handlers who should be ready to roll with requests for literature, samples, etc… continue reading

Charge For Your Leads

According to recent trade show research, exhibitors spend an average of $113 for each potential customer who enters their exhibit, and an average of $197 for potential customers who interact with a staff member. This makes each lead gathered through your convention display a very valuable commodity... continue reading

Managing Your ROI

Once the show is over, the real business begins — follow up on all the leads and filling the visitor requests. According to tradeshow research, over 82% of leads gathered at shows are not followed up. Why are convention display leads ignored?... continue reading

Post-Show Feedback

Who better to evaluate your exhibiting performance than those who experienced it? Develop a post-show survey and uncover feedback on your convention display... continue reading

Tracking Your Leads

All the lead information you gather at the show must be entered into a contact management database. In addition to each prospect's basic information, track all the additional detailed information gathered on the lead card... continue reading

Making Your Show Leads Pay Off

What happens at the tradeshow is obviously important to your success, but equally important is what happens after the show ends. If you want your company to truly benefit from all the hard work that went into exhibiting, you must ensure that appropriate follow-up activities take place... continue reading

Customizing Your Lead Card

More and more show organizers are making high-tech lead management systems available to their exhibitors. At registration, visitors receive a card with an embedded computer chip... continue reading