Nimlok Tradepoints:
Post-Show Feedback

Who better to evaluate your exhibiting performance than those who experienced it? Develop a post-show survey to send out to all those attendees who visited your booth, interacted with your staff, or who attended a presentation or demonstration. This is an opportunity for you to gain some invaluable insights, and, in addition, it provides you with specifics you can use to improve your performance at your next show. Include questions such as:

• What was your overall impression of our exhibit?
• What strengths did you observe?
• What could we do differently to improve our performance the next time we exhibit?
• How well did our staff answer your questions/satisfy your specific needs?
• How effective were our demonstrations?

Remember to also include an incentive so that people return the survey by a specific date.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com