Nimlok Tradepoints - Promotion

Four Guidelines for Show Directory Advertising

When it comes to advertising your show participation, one of the most powerful tools is the show directory. Here you have the opportunity to be in front of every single visitor to the trade show exhibit floor… continue reading

Improve ROI with Pre-Show Marketing

Fewer than one in five exhibitors engage in any type of pre-show marketing. Yet those who take the time to reach out to attendees before the show consistently report greater satisfaction with their trade show exhibit participation... continue reading

The Power of Word of Mouth Marketing

Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues far more than anything they read, hear, or learn from the media… continue reading

Thirteen Sponsorship Guidelines

Following the thirteen key sponsorship guidelines will aid in your quest for successful trade show exhibit promotion… continue reading

What Advertising Can Do for You

Advertising is an important aspect of the promotional mix that can be used to do many things, including... continue reading

Focus on the Media

A trade show exhibit is the perfect platform from which you may introduce a new product, highlight a particular service, or draw attention to all the bells and whistles you've added to a tried and true favorite... continue reading

Word-of-Mouth Marketing

The latest marketing trend is word-of-mouth marketing – the art of giving people a reason to talk about your products and services. One easy, efficient way to do this is at a trade show exhibit... continue reading

The 1-2-3 Formula

Being memorable is a critical key to trade show success. But how do you ensure that your marketing message is remembered? Try the 1-2-3 Formula... continue reading

10-Point Advertising Checklist

What are your advertising goals? Where can you advertise at-show? What method will you use to track and evaluate your advertising response? What's your advertising budget? Consult our checklist for trade show exhibit advertising points… continue reading

Develop a High-Impact Promotional Program

Here are three basic questions you need to ask to develop a high-impact trade show exhibit promotional program... continue reading

12-Point Checklist for Planning a Press Conference - Part 2

A continuation of what steps are necessary to plan a successful press conference, covering menu selection and ordering, presentation equipment requirements, and promotional hand-out materials… continue reading

10-Point Planning Guide for Developing a Direct Mail Campaign

What is needed to create pre- and post-show promotional pieces? Who needs to receive your mailings? What are your show goals? Follow this 10-point planning guide to ensure success at your next trade show exhibit… continue reading

Promoting Your Exhibit

Tradeshow management is responsible only for promoting the show to the right target audience, accountable to exhibitors for delivering quality traffic to the show. What visitors do and where they go once they're at the show is not under show management's control… continue reading

Checklist for Planning a Press Conference - Part 1

Determine the best date based on the show schedule. Determine the product/service you want to highlight. Establish the purpose of this event. Choose the best possible location. Send invitations to the media: trade press, national press, local press television... continue reading

Planning Checklist for Live Presentations

According to tradeshow research, after booth size and product interest, live presentations are the third most important reason that people remember an exhibit. Any form of live presentation can attract a throng of visitors to your trade show exhibit... continue reading

Targeting the Media - Part 2

Reserve press conferences for major announcements, new product introductions (but only if they are truly new or improved), or general industry trends – what's hot and what's not with trade show exhibits… continue reading

Targeting the Media - Part 1

Ask show management for a comprehensive media list complete with contact names, addresses, phone numbers and email addresses of all trade and business publications as well as local press and radio and TV stations… continue reading

Exhibit a Global Competitiveness Mindset

To be a contender in the global marketplace and establish vanguard positioning, you have to be out there come rain or shine. Tradeshows signify an essential marketing strategy when it comes to visibility... continue reading

Give Your Products Life

When promoting your products through the media, remember the important rule that "people like to read about people." Instead of saying that your product lasts a long time, consider profiling a customer... continue reading

Market Your Show Participation

You should always be looking for different ways to market your show participation. A "no-brainer" idea is to include tag lines or banners in your existing ads to further promote your trade show exhibit... continue reading

Using Booklets as Giveaways

Candy, squeeze balls, pens, and key chains – these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different for trade show exhibit giveaways... continue reading

Making a Pitch to the Media

Pitching and hooking the media's interest takes less than 30 seconds. Whether it's for a new product introduction, industry trends or statistics, or other pertinent information, the time to peak their interest is the same… continue reading

Distributing Collateral Material Wisely - Part 2

The following are additional simple guidelines to better manage your collateral material... continue reading

Distributing Collateral Material Wisely - Part 1

According to tradeshow research, over 66% of all literature gathered at shows is discarded before attendees leave the show site. To avoid wasting money filling trash cans, observe the following simple guidelines during your next trade show exhibit... continue reading

Using Giveaways Effectively

Tied into giving visitors an incentive to visit your booth is the opportunity to offer a premium item, known as a giveaway, to entice them. Your giveaway items should be designed to increase memorability and communicate, motivate, promote, or increase recognition of your company… continue reading

Defining Your Promotional Plan

The best pre-show promotions are multiple, distinct programs aimed at various target visitors. Most companies target the following mixture of trade show exhibit visitors... continue reading