Nimlok Tradepoints:
Checklist for Planning a Press Conference - Part 1

1. Determine the best date based on the show schedule.
2. Determine the product/service you want to highlight.
3. Establish the purpose of this event.
4. Choose the best possible location.
5. Send invitations to the media:
   • Trade press
   • National press
   • Local press
   • Television
   • Radio
   • Other: _______________________________
6. Develop a press kit (including news release, photos, product data sheet, company background information)
   • Hard copy
   • CD version
7. Determine the speakers for your event.
8. Put together a schedule with length of speech and points to be covered.
9. Anticipate what questions the media will ask and prepare your answers in advance.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com