Nimlok Tradepoints:
Develop a High-Impact Promotional Program

Here are three basic questions you need to ask to develop a high-impact promotional program:

1. How can you create program so that people will remember your company, your corporate message and your products and services?
2. What strategies will produce successful, measurable results?
3. How can you best allocate your budget?

It's not what you spend but how you spend it that's critical. Your promotion should accomplish the following three things:

1. Attract quality prospects into your exhibit.
2. Engage visitors in interesting activities that encourage interpersonal interaction.
3. Enhance positive memorability for your products, services and messages.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com