Nimlok Tradepoints:
Give Your Products Life

When promoting your products through the media, remember the important rule that "people like to read about people." Instead of saying that your product lasts a long time, consider profiling a customer who has been using your product for several years (and, naturally, is happy with its performance).

Talk to your sales department or customer service department and ask them for names of customers who are advocates of your products. Develop case studies of people who use your products to save time, money or overcome other problems. You want to give readers the idea that they need to have your product. Having other people demonstrate and endorse that your product "gets the job done" efficiently and effectively sends a far more powerful and believable message to your target audience than advertising your products' features and benefits.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com