Nimlok Tradepoints:
Making a Pitch to the Media

Pitching and hooking the media's interest takes less than 30 seconds. Whether it's for a new product introduction, industry trends or statistics, or other pertinent information, the time to peak their interest is the same.

The main ingredient of the hook they are looking for comprises a simple question, "What's in it for the audience?" In other words, press releases should be written with your audience in mind. That is why you should always target your release to the particular media and its audience, which naturally should also be your target market. Give only the facts, and ensure they are tangible. The media is addicted to benefits, particularly benefits that focus on educating potential users regarding something they didn't know before. It is also important to alert them to a potential problem area that might exist, and then, most importantly, to offer the solution to this particular problem or challenge.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com