Nimlok Tradepoints:
Promoting Your Exhibit

Tradeshow management is responsible only for promoting the show to the right target audience. They are accountable to exhibitors for delivering quality traffic to the show. What visitors do and where they go once they're at the show is not under show management's control. You, the exhibitor, are responsible for informing your target audience about what you are exhibiting, where your display is located in the show hall and why they should visit you.

According to tradeshow research, 76 percent of show attendees come to a show with a fixed agenda. If they don't know you're exhibiting, the chances are slim that they will find you, especially at large shows. So promotion is a key ingredient to your exhibiting success.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com