Nimlok Tradepoints:
The 1-2-3 Formula

Being memorable is a critical key to trade show success. But how do you ensure that your marketing message is remembered? Try the 1-2-3 Formula:

1. Your exhibit should convey one marketing message. This should be a simple and catchy phrase, directly tied to whatever your exhibiting goal is for a particular show.
2. Avoid cramming too much text on your graphics. No one reads and retains the information. Keep graphics clean and simple, both to attract attention and to enhance memorability. Pictures paint a thousand words.
3. Repetition is the key to memorability. Aim at exposing your marketing message at least three times to visitors. Signage and graphics are one way, literature and give-away items another. The third, and most important way for an attendee to receive your marketing message is directly from your sales staff, while engaged in a meaningful conversation.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com