Nimlok Tradepoints:
The Power of Word of Mouth Marketing

What is word-of-mouth marketing (WOMM)? WOMM is all about people wanting to share their positive experiences with your products/services with their friends and colleagues. Harnessing word of mouth is one of the most important promotional efforts that you can make. Studies have shown that consumers value what they learn from their families, friends, and colleagues far more than anything they read, hear, or learn from the media.

How can you apply this to your next tradeshow? Here are 3 guidelines for building successful WOMM programs:

1. Give your loyal customers something to talk about—great products and services.
2. Make it easy for loyal customers to tell others about your company.
3. Identify who are the "influencers" among your loyal customers and turn them into customer advocates. They are your unpaid (golden) sales force.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com