Nimlok Tradepoints:
Using Booklets as Giveaways

Candy, squeeze balls, pens, and key chains – these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different – something that educates an information-hungry market. Booklets are a novel way to attract higher quality prospects, reap a handsome return on the investment of time and money in attending shows, and help set a company apart from the crowd.

The best information to include in a booklet is common sense, grass roots, basic, practical "how-to" content on a topic relevant to your business and important to your customers. A booklet packed full of useful tips might address those challenges. In addition, it heightens your company's credibility for demonstrating expertise in the industry, and draws prospects to you when it's time to purchase.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com