Nimlok Tradepoints:
Word-of-Mouth Marketing

The latest marketing trend is word-of-mouth marketing – the art of giving people a reason to talk about your products and services. One easy, efficient way to do this is at a trade show.

Why? Because trade show visitors come to the show prepared to listen and learn. The face to face contact of a trade show is the ideal environment to engage them in a meaningful dialogue. During this conversation, you are laying the groundwork for word-of-mouth marketing. The basic elements of word of mouth are:

• Teach customers about your goods and services
• Identify people likely to share their opinions
• Give those people tools to share their information easily and quickly
• Study the results of the shared information

Using product demonstrations, mini-seminars, and video displays can teach customers about your goods and services. Teach your booth staff how to spread the excitement so that show visitors go home talking (positively) about what they’ve seen.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training.

Website: www.thetradeshowcoach.com