Nimlok Announces 2006 Web-Cast Series

Niles, IL, January 1, 2006

Simon Perutz, president of Nimlok, announces that the exhibit and display solutions provider will be offering a series of free web-cast training webinars in 2006.

"We've collaborated with some of the brightest names in the exhibiting industry to offer a series of interactive training webinars," reports Perutz. "By participating in these complimentary, one-hour sessions, we provide our customers with the opportunity to enhance their exhibiting expertise by learning about a wealth of topics ranging from pre-show, at-show and post-show promotions and selecting the right trade show, to trade show budgeting and exhibit staff training. These webinars are another aspect of the Single Source Solution Nimlok offers its customers to help them meet all their exhibiting needs."

Nimlok's web-cast training webinars are open to anyone who desires to learn more about exhibiting. Interested guests can learn more by contacting their local Nimlok partner or distributor, or by visiting http://www.nimlok.com/knowledge/web-cast/.

Scheduled webcasts include:

Pre-show, At-Show & Post Show Promotions
February 8, 2006 11:00 am - 12:00 pm CST

Learn how to maximize trade show activities with promotions that increase your results.

  • Define your target audience to save money
  • Set your exhibit apart with at-show promotional ideas
  • Enhance memorability with effective post-show follow-up
  • The twelve biggest mistakes exhibitors make with their promotional dollars
  • Examine some of the industry's biggest promotional winners

The presenter, Candy Adams, has more than 15 years of trade show experience and writes a monthly column for Exhibitor Magazine.

Selecting the Right Trade Show
April 5, 2006 11:00 am - 12:00 pm CST

Show selection is the most important strategic decision your company makes as it relates to your trade show and events program. This session will examine the most critical factors in show selection. You will learn how to:

  • Develop your show selection strategy based on company marketing objectives and target markets
  • Identify shows that represent the most value
  • Obtain information about shows
  • Interpret data to determine the level of investment justified

Skip Cox, owner of Exhibitor Surveys Incorporated, a full-service research and consulting organization devoted exclusively to the exhibition and event marketing industry, will be the presenter.

Advanced Return-on-Investment Techniques
June 2006 - Date and time to be announced.

Learn hands-on techniques for evaluating every aspect of your trade show results.

Presenter Jane Lorimer has worked as an Exhibit Manager for Adolph Coors and as President for Client Relations for Exhibitgroup/Giltspur. Currently, she is Managing Director of Lorimer Consulting.

Cost Saving Measures and Trade Show Budgeting
September 2006 - Date and time to be announced.

Learn practical cost saving and trade show budgeting techniques that you can use.

The presenter, Candy Adams, has more than 15 years of trade show experience and writes a monthly column for Exhibitor Magazine.

Exhibit Staff Training
November 2006 - Date and time to be announced.

Learn how to prepare your exhibit staff for the trade show and maximize your results.

Participants will enhance their ability to:

  • Engage attendees and open the conversation.
  • Identify attendees' goals, problems and needs.
  • Present relevant information at the right technical level.
  • Qualify each sales opportunity.
  • Advance the buying and selling process.
  • Ensure that every person has a positive experience in your exhibit.

The presenter, Keith Reznick, has trained more than 15,000 exhibit workers.

Additional information on Nimlok's webinar series is available at nimlok.com/knowledge/web-cast/.

In 2006, Nimlok is celebrating its 25th anniversary. Since its founding, Nimlok has grown to become the worldwide leader in the display and exhibit industry. With more than 200 authorized distributor partners in 56 countries worldwide, they offer an extensive Custom Solution product line as well as portable and pop-up displays, visual communication systems and other exhibit accessories. Manufacturing facilities are located in Chicago, Toronto and the U.K. To learn more about Nimlok, visit www.nimlok.com.

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