
Niles, IL, April 1, 2006
To help kick off its 25th Anniversary celebration, Nimlok recently hosted its annual partner meeting in Las Vegas during the Exhibitor Show. The day started with a breakfast meeting where Simon Perutz president of Nimlok, and Gerald Perutz, Chairman of Nimlok reflected on the company's past and its new direction.
"Through the years Nimlok has evolved from an exhibit provider to a solutions provider, helping our customers beyond their exhibits," says Simon Perutz. "Today's clients are doing business smarter and understand the return on their investment. We no longer sell products. Now we market solutions. We focus on solving client needs, not just selling exhibits. If we solve the need, the exhibit is secondary."
Since changing direction to up market custom and changing the way they do business, Nimlok's sales have experienced double digit increases. Nimlok chose a new direction as low-cost products from China inundated the tradeshow exhibit industry. "We knew that to not only survive but to grow, we had to move away from selling commodity products and provide a consultative service that delivered up market custom exhibit solutions," explains Perutz.
While speaking to the crowd of 150 Nimlok distributors from across the United States and Canada, Perutz took a moment to recognize long term Nimlok distributors, outstanding Nimlok designs from the previous year and new partners to the Nimlok family including:
Nimlok Certified Consultants
During the breakfast, Perutz also recognized the newest graduates of the company's exclusive Nimlok Certified Consultant program. The cornerstone of the comprehensive training program teaches distributors to focus on building and serving solid client relationships.
The graduating class of 2005 includes:
The day closed with a private dinner for all the partners at Andres Original French Restaurant in Las Vegas.
Since its founding in 1970, Nimlok has grown to become a worldwide leader in the display and exhibit industry. With more than 200 authorized distributor partners in 56 countries worldwide, they offer an extensive Custom Solution product line as well as portable and pop-up displays, visual communication systems and other exhibit accessories. Manufacturing facilities are located in Chicago, Toronto, and the U.K.
Please visit www.nimlok.com for additional information.
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